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| Time to Resource Your Mobile Strategy |
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Friday February 4, 2011
Topic: Strategy Management Reference: Khan, Mickey A. “Mobile Marketer’s Mobile Outlook 2011.” Mobile Marketer, http://www.mobilemarketer.com/cms/opinion/classic-guides/87. January 2011. I have been spending a lot of time on mobile development, deployment, gaming, and campaign related issues over the past several months. It is clear that mobile is going to assert itself into business operations and conduct at an unprecedented level in 2011 and beyond. Infrastructure enhancements, pricing, bandwidth, and consumer demand are all driving the trends toward greater deployment of mobile solutions. If you have not considered mobile extensions, applications, or outreach for your business now is the time to get in, get experience, and benefit from the lessons learned. Friday February 4, 2011
Topic: Strategy Management Reference: Khan, Mickey A. “Mobile Marketer’s Mobile Outlook 2011.” Mobile Marketer, http://www.mobilemarketer.com/cms/opinion/classic-guides/87. January 2011.
I have been spending a lot of time on mobile development, deployment, gaming, and campaign related issues over the past several months. It is clear that mobile is going to assert itself into business operations and conduct at an unprecedented level in 2011 and beyond. Infrastructure enhancements, pricing, bandwidth, and consumer demand are all driving the trends toward greater deployment of mobile solutions. If you have not considered mobile extensions, applications, or outreach for your business now is the time to get in, get experience, and benefit from the lessons learned. Direct response, consumer choice and relevance are impacting just about everything and mobile is setting trends in just about every area. In the referenced resource the commentator does an excellent job of surveying the landscape, reviewing the trends, and making a strong case that 2011 will be a breakout year for mobile. “While projections on mobile advertising still can’t be trusted-safe to say that brands will spend more than $1 billion on display, rich media, search and text ads-one thing can be said for sure: 2011 is mobile’s year to lose.” To support this outlook the commentator relies on some compelling trend data: (1) half of mobile users have cellphones with enabled Internet applications; (2) Facebook will cross 700 million users and is its own universe; (3) the Apple App Store is the force in mobile; and (4) everyone now needs a mobile commerce site. “Agencies need to bundle mobile buys with online. Don’t discount mobile. Mobile ads-banners, rich media, search, SMS…will boom with more inventory becoming available.” I agree entirely with this assessment. The point really is that to effectively be in mobile you have to resource it and continuously refine it. Everything starts with the budget and now this the time to resource the build-out of your mobile strategy. |