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Do You Have the Right Marketing Team? PDF Print E-mail

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Monday, May 18, 2009

 

Topic:  Marketing Management

Reference: Patterson, Laura. “Bridging the Gap: Does Your Marketing Team Have the Right Stuff?.” ManageSmarter: http://www.presentations.com/msg/content_display/publications/e3i27bb879e5719e29c0c7a2f16d997b844. April 23, 2009.

If you are still looking for ammunition to use to retool your marketing operations, a good place to start is in the use of data and metrics for product development, service validation, as well as customer feedback. Many companies are using experiential marketing initiatives and voice of the customer campaigns to improve customer relations and extend the relationship to as many areas as possible. 

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